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Conversion Rate Doesn’t Matter-For The Most Part
I was speaking with a client the other day about his site. He said he was fairly pleased with its performance as the conversion rate was 3%. I paused and took a breath. Did I really want to get into...
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Adwords Hack Works Around Current Missing Adwords Feature
One feature that is surprisingly missing in Google Adwords (as of 2010) is the ability to allocate a different daily spend to each day of the week. Imagine the following scenario: An advertiser spends...
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Find Your Brand’s Affiliates Using Web Analytics
Finding affiliates can be a pain. Many companies rely upon businesses contacting them with interest in their affiliate program. While this method produces many fine affiliates, there are much more...
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Adwords Tips: How Much Should I Spend Per Month On Pay Per Click?
“How much should I be spending?” is one of the first and most frequent questions we get from potential clients. In that question are two separate questions that the client wants to know, though they...
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Using the new Adwords Experiments Feature
Adwords has released a new feature called “Adwords Experiments”. Most people should have access in the coming weeks. I have been part of the Beta testing. I will offer some advice after some of my...
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The-Next-Big-Secret-SEO-Variable: Reading Level
Not only is the search algorithm a secret but it also changes. Who needs that headache? No one outside of Google (Yahoo, MSN) knows the algorithm for calculating the Google organic SERPS. But we all...
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What is Remarketing?
In most cases remarketing campaigns target visitors who did not convert or purchase on your site. If a visitor converts, they become a “customer” and thus no longer need to be “acquired”, they need to...
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Monetizing Your Digital Magazine
A digital magazine can be downloaded to your Adobe Reader, rather than mailed to your home. Digital magazines simulate the act of “turning pages” by clicking an arrow. It appears as if you are looking...
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Scrub Your Email List For Better Conversion
Instantly Improve Your Email Marketing Performance By Scrubbing Your List When I started out in internet marketing, I read a lot of advice about “cleaning up your list”. The advice was vague. It is not...
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Ad Hijacking: Are Companies Being Scammed? You decide.
Take a look at this list of great companies. What do they all have in common? I believe each of these companies (and yours too) is being swindled- and I’ll show you how. A lot of people don’t think...
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The Facts About Google Enhanced For Adwords
Google recently introduced Google Enhanced for Adwords. This month everyone has to transition to Enhanced Campaigns. I think it is a strange move for Google. I delayed transitioning as long as...
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Keeping Product in Stock- Merchandise Inventory
Let’s imagine we are having problems keeping a great hammer in stock: Hammer1234. We know that whenever Hammer1234 are in stock they seem to sell out. When we are out of stock, customers ask for them...
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How I’d Fix My Favorite Stores: Zoro Tools
I am starting a new series. I’ll write a few comments examining how I might improve one of my favorite stores: Zoro Tools. If there is an interest in this series, maybe I’ll write some more.Most of...
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How I’d Fix My Favorite Stores: Party City
You can check out part one of this series here. This is a series about how I’d improve my favorite websites. Party City is a multichannel retailer that sells party goods. They have a brick and mortar...
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How I’d Fix My Favorite Stores: The Vitamin Shoppe
You can check out part one and two of this series. The Vitamin Shoppe is a multi-channel retailer that sells vitamins and supplements. They have a brick and mortar and an ecommerce presence. I’ll only...
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How I’d Improve My Favorite Stores: Tractor Supply Company
See part 1, 2, 3 in this series on how I’d improve my favorite sites. Tractor Supply Company sells to the rural handyman and the small farmer. Interestingly, they don’t sell tractors (online anyway)....
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Dear Google- Four Features Adwords Needs
I have used adwords everyday for about 10 years. There are four “features” that would really be helpful. They all seem obvious to me. The third is most important; the last suggestion is probably the...
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Shopper Marketing- Ecommerce & Digital- Tactics
(For now, I am only interested in shopper marketing as it pertains to ecommerce and digital, not B&M or even omnichannel.) Shopper marketing is a relatively new idea in the CPG world. The idea is...
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Adwords: Update Destination URLS to Final
Updating destination urls to final urls in adwords could have been smoother. Here is the process if you are still having problems. If you don’t need advanced tagging do it through the web interface-not...
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Search Trends & The Stock Market
Here is a different type of Google search tool that combines business insights with search data. It is geared toward stock investors but there is probably insight for us too. It shows how different...
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