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Keeping Product in Stock- Merchandise Inventory
Let’s imagine we are having problems keeping a great hammer in stock: Hammer1234. We know that whenever Hammer1234 are in stock they seem to sell out. When we are out of stock, customers ask for them...
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How I’d Fix My Favorite Stores: Zoro Tools
I am starting a new series. I’ll write a few comments examining how I might improve one of my favorite stores: Zoro Tools. If there is an interest in this series, maybe I’ll write some more.Most of...
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How I’d Fix My Favorite Stores: Party City
You can check out part one of this series here. This is a series about how I’d improve my favorite websites. Party City is a multichannel retailer that sells party goods. They have a brick and mortar...
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How I’d Fix My Favorite Stores: The Vitamin Shoppe
You can check out part one and two of this series. The Vitamin Shoppe is a multi-channel retailer that sells vitamins and supplements. They have a brick and mortar and an ecommerce presence. I’ll only...
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How I’d Improve My Favorite Stores: Tractor Supply Company
See part 1, 2, 3 in this series on how I’d improve my favorite sites. Tractor Supply Company sells to the rural handyman and the small farmer. Interestingly, they don’t sell tractors (online anyway)....
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Dear Google- Four Features Adwords Needs
I have used adwords everyday for about 10 years. There are four “features” that would really be helpful. They all seem obvious to me. The third is most important; the last suggestion is probably the...
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Shopper Marketing- Ecommerce & Digital- Tactics
(For now, I am only interested in shopper marketing as it pertains to ecommerce and digital, not B&M or even omnichannel.) Shopper marketing is a relatively new idea in the CPG world. The idea is...
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Adwords: Update Destination URLS to Final
Updating destination urls to final urls in adwords could have been smoother. Here is the process if you are still having problems. If you don’t need advanced tagging do it through the web interface-not...
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Search Trends & The Stock Market
Here is a different type of Google search tool that combines business insights with search data. It is geared toward stock investors but there is probably insight for us too. It shows how different...
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Expanded Text Ads- After One Year
Expanded Text Ads from Google and Bing should have been implemented in everyone’s campaign for about a year now. It seems like a good time to review some of my findings and the implications. A quick...
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